Business intelligence in Premium Analytics

The Business intelligence section helps you track what is selling and when it is selling. It is designed for working with data that supports decisions about your offer, pricing, shifts and day-to-day operations.

In this section you will find two main subsections: Products & Categories and Days & Hours.

Both parts are connected. One helps you understand the performance of specific products and categories, while the other shows which days and hours deliver the strongest or weakest results.

Products and categories

The Products and categories subsection is used to track how individual products and product categories are performing during the selected period.

At the top of this subsection, you can switch between the Overview and Margin analysis tabs.

The Overview tab displays key metrics such as gross takings, costs and profit, and lower down it also shows a more detailed breakdown by products and categories.

This view is especially useful when you want to:

• find out which products or categories generate the highest gross takings,
• compare which items sell in higher quantities,
• track how results change over time or between locations.

The Margin analysis tab helps you look at products in terms of quantity sold, margin and profit. It is useful when it is not enough to know only what sells most often, and you also need to understand what is truly profitable for the business.

Note: The chart displays individual products as bubbles. The further to the right a bubble is, the higher the quantity sold The further up a bubble is, the higher the margin % The larger the bubble, the higher the profit the product generates Products below zero may have a very low or negative margin

This view is worth using, for example, when deciding:

• which products to promote in sales,
• which items have a weaker margin,
• whether it makes sense to adjust the price, composition or menu offer.

Days and hours

The Days and hours subsection is used to track when the business achieves its best or weakest results.

In this section, you will find three tabs:

The Gross takings by day of week tab helps compare individual days with each other. It lets you see which days deliver higher gross takings, better profit or a stronger margin.

This view is useful, for example, when you want to:

• identify the strongest and weakest days,
• compare the results of weekdays and weekends,
• plan opening hours, promotions or shift coverage more effectively.

Note: In the Gross takings with VAT by day of week over time chart, each coloured line represents one specific day of the week. The horizontal axis shows time and the vertical axis shows the gross takings value.  This allows you to compare how, for example, Mondays, Tuesdays, Wednesdays or Thursdays developed over time and which days were consistently stronger or weaker.

Note: In the Gross takings calendar chart, each square represents one day in the calendar and its colour shows the gross takings value. The darker the square, the higher the gross takings on that day.  This view is especially useful when you want to quickly spot strong and weak days across the whole month.

The Gross takings by hour tab shows the distribution of gross takings throughout the day. It helps you understand which hours are the busiest and when the business is quieter.

Note: In the Gross takings by day and hour chart, each square represents one combination of day and hour.  The horizontal axis shows the individual days of the week, and the vertical axis shows the hours of the day.  The colour of the square shows the gross takings value – the darker the square, the higher the gross takings at that time.  This allows you to quickly identify which days and hours are the busiest and when the business is quieter.

The Orders by hour tab is useful for tracking the intensity of operations during the day. It helps you estimate when order pressure is highest and when there is more room during quieter periods.

These views can be used effectively, for example, when deciding:

• how to set up shifts,
• when to have stronger front-of-house or kitchen staffing,
• when to introduce a lunch menu, happy hour or another time-based offer.

Note: In the Order value by day and hour chart, each square represents one combination of day and hour.  The horizontal axis shows the individual days of the week, and the vertical axis shows the hours of the day.  The colour of the square shows the order value – the darker the square, the higher the order value at that time.  This allows you to quickly identify which days and hours generate the strongest orders and when the business is quieter.

Working with filters

The Filters and controls panel on the left-hand side of the screen is also available in the Business intelligence section. Depending on the selected view, you can narrow the data by date range, merchant, place, product category, product, payment method, VAT rate, user, day of week or payment time.

You can find a more detailed guide to working with filters in the article Working with filters in Premium Analytics.